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DJA Founder and Principal 

DeEtta is a go-to strategist on equity, diversity, inclusion and workplace transformation. She is the confidante to C-Suite executives and early career professionals alike. She develops practical tools to build managerial effectiveness as well as transformative strategies for making structural and sustainable organizational change. She brings research-based rigor and knowledge of best contemporary best practices to her clients. She presents to tens of thousands people annually, worked with hundreds of organizations across many industries, and around the world. 

DeEtta founded DeEtta Jones and Associates (DJA) in 2005. Since that time, DJA has worked with clients across a wide variety of industries and the globe. They have created and offer leadership programs both in-person and online. DJA also offers a suite of consulting services including: management training, D&I strategy, leadership team development, organizational change management, executive coaching and communication strategy. 

Before launching DJA, DeEtta was director of organizational learning services for an international not-for-profit, director of diversity initiatives, director of human rights advocacy and education for the City of Fort Collins, CO, and coordinator of multicultural training and education at Colorado State University. She has taught undergraduate and graduate courses on leadership, management and equity, diversity and inclusion at two R1 universities.

DeEtta has a bachelor’s degree and a master’s degree from Colorado State University, attended the graduate program in information science at The Catholic University of America, and an MBA from Johns Hopkins University.

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