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Why an Equity Mindset?

We are at a significant moment of redefinition. Now is the time to articulate our values and create a shared strategy for ensuring that those values guide our cultural transformation. I am honored to partner with you on this journey.

Our approach infuses a focus on Equity, Diversity and Inclusion across the roles, processes and systems that are already in place. We want to enable you to make changes that leverage your current assets, are consistent with the aspects of your culture that are most prized, and make choices about where, how and when to implement changes that are going to yield breakthrough results for you.

Now is the time to build the Confidence and Competence needed to experience breakthrough results.
- DeEtta Jones
Professional & Personal
On your schedule.

The Equity Toolkit online courses provide essential elements needed to empower you to examine your approach, and impact, related to Equity, Diversity and Inclusion goals.

Participants will be given the tools to design and advocate for future Equity, Diversity and Inclusion efforts; measure and enhance current efforts. These courses describe some of the major pitfalls to avoid, provide guidance about the scaffolding associated with effective and sustainable approaches, and develop the cultural competence necessary for truly inclusive communities and workplaces.

Who should take our online courses?

If you’ve been hired to “Do Diversity” this course is for you. If you’ve longed to serve as an ally but aren’t sure where to start, this course is for you. If you are fed up with being unprepared for those moments when things get less than PC, this course is for you. Our ideal participants fall into one of these categories:

Social Justice Warriors

We are at a significant moment of redefinition. Not only do we need tools to enable us to reach our goals, we need to find our tribe. A tribe of like-minded individuals, though separated by location, to connect with each other in the service of shaping the future of our shared culture.


If you’ve ever gotten that phone call that quite frankly, you weren’t prepared for. If you find yourself forced to react to something that happens yet, things don’t seem to be getting any better. I’ve got good news for you. There is a better way.

Business Leaders & Managers

Do you find yourself implementing Equity, Diversity and Inclusion programs without sustained success? You aren’t alone. The truth is that the piecemeal approaches being used right now are not enough. It doesn’t have to be this way. I can help.


Seeking solutions for a group of 15 or more?


The journey to building and sustaining an
inclusive environment is like running a
marathon. We can help you outline that
path one mile, one win at a time.
- DeEtta Jones
Critical acclaim

For more than 20 years, DeEtta Jones has won the critical acclaim of audiences worldwide, inspired thousands of business leaders and educators, and  led the fight for a more just society.

Meet DeEtta.

What sets DeEtta apart from others is her goal — to partner with leading organizations to build capacity at the individual and organization levels. Working with people like you, from front-line employees to C-Suite leaders, we focus on facilitating critical conversations related to the current reality and the future of Equity, Diversity, and Inclusion.

DeEtta Jones focuses on developing cultural competence that can be used to enhance an organization’s culture and performance. Cultural competence is a skill set; the confidence and competence to effectively move in and out of diverse relationships and experiences.

Cultural competence is required in today’s diverse community settings. Rather than a static learning specific to only one national, ethnic, generational, or other group, DeEtta’s approach to cultural competence combines cultural knowledge, emotional intelligence, and interpersonal skills that can be adapted to achieve improved interpersonal and organizational results in any cross-cultural situation.

Further, DeEtta works with leaders on understanding, messaging and thoughtful approaches for ensuring that cultural competence is a skill being developed throughout the organization, and shows up in an integrative way in the organization’s strategic endeavors.

Latest Articles, Videos & Resources

Diversity, Inclusion and Equity Defined

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4-Steps for Building Confidence

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Alma Vigo-Morales

Very seldom have I come across a more compelling and expert trainer than DeEtta Jones.  Her command of concepts related to inclusive leadership, equity and social justice paired with her appealing style, she captivates and inspires audiences.  DeEtta knows how to communicate complex ideas in attractive, understandable and persuasive ways. She interjects humor appropriately and connects with her audience in memorable ways.  It’s not uncommon for groups to remember and quote her as they describe key moments in their learning journey. DeEtta has touched and inspired many lives in her remarkable career and I have been very fortunate to benefit from her vast impact.

Alma Vigo-Morales, President and Co-Founder
Diversity Solutions Group, LLC

Ken Detzner

DeEtta designed and delivered a leadership program that has been instrumental in building relationships and leadership capacity within and across the divisions of the Department of State. Her positive focus—building on strengths and anchoring to a strong sense of shared purpose—deeply resonates with us.

Ken Detzner, Secretary of State

Beth Sowder

DeEtta is a masterful keynote speaker. She weaves together research-based concepts, her own riveting personal story and techniques for practical, immediate application. I highly recommend her.

Beth Sowder, Director of Social Sustainability
City of Fort Collins, Colorado

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